National Strategic Business Consulting Award 2023

Santiago Vallejo Sánchez-Monge is a seasoned executive and consultant in the tourism, transportation and mobility industries with extensive experience in business management. He is a visionary leader, adept at launching innovative projects that meet today's customer needs using technology. Santiago has led companies through various business cycles, including restructuring, transformation, launch and entrepreneurship, in both national and multinational firms. He also has an international perspective, with experience in M&A projects. His expertise lies in launching innovative business lines and coordinating the entire process, from planning to execution and follow-up, which generates significant growth and benefits. Santiago has held multiple positions as Managing Director, CEO, Board member and Administrator in several companies, including GIPSYY (Guanabara Group, Brazil), Movelía Tecnologías (ALSA-National Express Group) and Talgo Viajes. He led the successful positioning of Movelía Tecnologías as the only reservation platform for road passenger transportation in Spain, strengthening its position within the tourism value chain. Santiago also designed a strategic plan to turn the company into a total mobility platform, offering intermodal services for door-to-door transportation. He launched an innovative technology platform to increase customer access and market penetration. In addition, Santiago effectively managed the workforce to achieve internal balance, independence and a positive relationship between all parties. Santiago also founded and managed several companies from 2004 to 2008, including a Rodilla brand franchise, a home hammock rental franchise (Todosol), a restaurant in the Vicente Calderon Stadium and an events company. His involvement included the creation of business plans, site selection and recruitment of personnel, which applied his previously acquired business knowledge to other sectors. In addition, he served as Director of CEATUR/Club de Turismo Automóvil CEA, where he established the club as a reference for members in travel planning. Overall, Santiago Vallejo Sanchez-Monge has extensive experience as a business leader, particularly in the tourism, transportation and mobility industries, with a focus on innovation, transformation and restructuring. His experience in launching innovative business lines, strategic planning and effective workforce management has resulted in substantial growth and profitability for his companies.

Lawyer with more than 14 years of professional experience. He studied at the Universidad de las Américas in Quito and has a Master in International Business Law from the Universitat de Barcelona. He is also the Legal Manager of Decameron Hotels. He works as a consultant and legal advisor in all areas of law for dozens of Ecuadorian and international companies, specialising in corporate legal advice. Former Vice Minister of Tourism of Ecuador. Passionate student of Ecuadorian law, with extensive experience in investment matters and in the resolution of all kinds of conflicts. Creator of the guide "How to do Tourism Business in Ecuador 2018".

Graduated in Business Administration from the University of the Balearic Islands, his career has focused mainly on Start Ups, directing the financial and administrative part. He has worked in different companies, mainly in the Biotech and Tech sectors, supporting growth with solid cost control and providing full visibility over the operating account and Cash Flow of companies from the Pre Revenue to Growth stages, reaching Exit. . Among his specialties are economic budgeting and projections, cashflow forecasts and preparation of interactive dashboards to provide complete visibility of the data available in the company. He has participated in different funding search processes, mainly in Pre-Seed and Pre-Series A. In addition, he works as a judicial expert in different specialties, being a member of AEPEJU 296 and has official accreditation in Level 3 Insurance Distribution.

Majorcan entrepreneur located in Helsinki. He accumulates more than 17 years of experience in different aspects. He started as a freelance real estate agent in 2005, when he was just 18 years old, learning from an American investor who lived on the island. He quickly learned how the business world worked to later enter other sectors such as automobiles, renewable energy, food exports and tourism. In recent years, he wanted to turn his career around and joined ThePowerMBA, the digital business school that changed his way of thinking. Today, Ramón is an advisor to several companies, a mentor to the prestigious University of Helsinki and an investor in the stock market and crypto. His latest project has to do with data centers, renewable energy and large-scale Cryptocurrency mining in Lapland, Finland and Sweden.

Rafael has a solid experience as Managing Director for a group of multinational companies and for more than 20 years he held management positions in the commercial, administration, finance and marketing areas Always involved in the design, development and implementation of the strategic plan and very focused on business development with a high component of financial analysis. Leader and promoter of change management, process improvement, mergers and acquisitions projects. Specialist in digitalization of the company and online channel. His experience in transforming the family business was precisely what brought him to the Balearic Islands where he directed Dielectro Balear, a subsidiary of the Sonepar Group, to become a "Serial Entrepreneur". In this time he has started projects such as Breeze agua de niebla, Dlight Lighting Solutions, and 24plans.com among others. He is a director of several startups as well as a mentor to entrepreneurs and SMEs, collaborating with the Instituto de Empresa, Palma Activa, Secot and Banco Santander through the Explorer program. Rafael holds a degree in Economics and Business, ICA Certificate of Good Governance of Societies, Master in Commercial Management and Marketing from the Instituto de Empresa, and more recently he has completed 3 disruptive programs (MBA, e-commerce and Digital Marketing) at The Power Business School.

Miguel Novoa Sierra was born on September 8, 1960. For now: - Executive (CEO) of the Technological Cluster of Water and Irrigation Economic Interest Grouping (CTARS). - Technical Advisor of the Water and Irrigation Project of the Central Board of Users of Alcolea (Huelva) - Partner of the technology company TECYSA S.L. - Expert and project manager in treated and reused urban and industrial water for reuse in irrigation, public gardens, golf courses and industrial reuse. - Coordinator of the project "Elimination of exotic invasive water species - EIWS -" to eliminate invasive species in reservoirs and drinking water pipes. - Coordinator of the project for the decontamination of water with heavy metals from the Sancho reservoir in Huelva. - Technology-based entrepreneur. I have developed tasks such as: - Director of Crsitóbal Colón Airport in Huelva. - Advisor to Alcolea Water Management Company (GAALSA) - General Manager of the Public Water and Waste Management Company Gestión Integral De Aguas De Huelva (GIAHSA) - Business Development Technician at Aguas De Valencia. - Member of the Board of Directors of the Andalusian Government Water Technology Center Foundation (CENTA). founding member. - Vice President of the Spanish Association of Urban Public Water Companies. - Member of the Board of Piedras Irrigation Community. - Board Member of the Tax Administration Service of the Province of Huelva. - Member of the Council of the Cadastral Administration Service of Huelva. - Coaches by coaches. - Management functions in companies for 25 years as -Senior Manager/CEO-. Experience and other fees: - Expert in urban management. Manager of residential, industrial and tourist city plans. - Irrigation community management expert. - Coordinator of several development cooperation projects on water and waste issues in LATAM. - Associate technician in a Smart Marine Boy project to monitor the quality of Spanish port waters within the European framework MAR POL

International Business Consultant specialized in Business Internationalization Degree in International Relations from the Universidad del Salvador in Buenos Aires (Argentina), with postgraduate studies in International Business Promotion at ICBC Bank, Project Management and Risk Management. He worked in six cities (Buenos Aires, Rome, Alicante, Barcelona, Milan, Palma de Mallorca), beginning as an international business promoter for UNAJE, an under 40 business chamber. After this first experience in the international field, he began working for Andex Group, an import-export company based in Yiwu (China) as a business developer for the import unit and as a promoter for the Wine Hunters unit, a export consortium of South American wines, with main focus in Shanghai. In addition, he was part of its internationalization process, with the opening of operations in Barcelona, executing the soft-landing of the company in European markets. He also worked in the business development management of IMR Industries (Milan), an Italian company that produces auto parts for the upper sector of the automotive industry. He was in charge of developing the English market, managing two of its main partners, Aston Martin and McLaren. Parallel to his professional activities, he created and developed the services of Wide Open, a consultancy specialized in the Internationalization of companies for European markets. He designed specific resources to manage and increase the chances of success of internationalization projects, improving the understanding of the ecosystem to which companies want to export their value. He developed projects in Real Estate, Food & Beverage, Technology, among others.

Born in Barcelona in 1952, he studied Tourism Marketing and Hotel Management. After a professional training process, he directed the Hotel Reina Elisenda on the Costa Brava, this being his first position as director when he was only 22 years old. Since then, his career has been a success, becoming commercial director of Unión Hoteles Independientes from 1975 to 1986 and, later, CEO of H10 Hotels from 1987 to 2004. In addition, he has been president of relevant projects in the hospitality and tourism field. In 2007 he made his debut as president of CEHAT (Spanish Confederation of Hotels and Tourist Accommodation) until 2019. In turn, he was president of the ITH (Hotel Technology Institute) from 2008 to 2020, president of CONFECAT (Catalan Confederation of Hospitality) from 2002 to 2018 and member of the CEOE Board of Directors, from 2011 to 2019. On the other hand, he is president of the Tourism Board since 2020 and president of Copernicus Hospitality.

Jose Yudici, born in Palma de Mallorca, is a Mindhead associate in the Business Development Hospitality industry. He is multilingual, speaking Spanish, Catalan, English and German. In 1995 he won the "EUROPE PRIZE", awarded by the European Parliament, the Representation of the European Commission in Barcelona and the Balearic Centre Europe, in its first edition, for his work on the creation of an informative magazine on the European Union. He then began his studies in Hotel Real Estate Investment and Asset Management Certificate, as well as in training at the Cornell University Program in Ithaca New York. He completed his studies with a Master of International Economics (MBA) at the University of Paderborn (Germany). He has also completed a specialisation in marketing and management of international companies in Europe. In this way he obtained the Official Hotel Manager's Licence, awarded by the General Secretariat of Tourism of the Ministry of Economy in 2001. Diploma in D.E.A.T. (Diploma in Tourism Companies and Activities) from the Escuela Superior de Turismo de las Baleares, which officially qualifies him to manage tourism companies. He studied to become an Internal Auditor of Quality and Environmental Management, given by the School of Tourism of the Balearic Islands. Since December 2022 and up to the present, his professional career has been very enriching. He is Ceo/Founder of Philoxenia Hospitality S.L, a company he created to offer 3 services of Hotel Expansion, Hotel M&A Processes, and Asset Management Services, creating a white label 2. 0 "Plug&Play" model where the focus is to help the needs of owners to digitize the Asset focus profitability, prioritizing revenue and data management in a Live P&L way and improve performance, by analyzing, auditing and applying the "kick wins" detected to apply them and improve the GOP and therefore the value of the Asset. In 2022 he has worked as CEO at Smy Hotels, the international white label management company, leading directly with reporting to the ownership the areas of Development, company strategy, all the company's revenues, as well as Marketing, and communication: Being responsible for expansion, he has participated directly in the negotiation of the computer sale process of Smy Puerto De la Cruz to Atom Hotels (GMA), the signing of the Joint Venture of Expansion with the Wyndham Hotel Group, the creation of an "SPV" as a lever of financial expansion with OK Mobility. As well as the search, direct negotiation and signing of 11 independent hotels in only 10 months, in Greece (Mykonos +3 / Santorini +2 / Rome / Alghero-Sardinia / Brussels / Lisbon /Algarve- Portugal / Fuerteventura. In 2020 she worked in Smy Hotels of Logitravel Group, as Chief Development Officer, leading the expansion in the hotel division of Logitravel Group, creating all the expansion processes as well as defining a strategy of "white label manager" to have an "asset management focus" and face the expansion adapted to the needs of owners and investors. As main achievement, the signing of a Reference Operator agreement for expansion with Wyndham Hotel & Resort brands in 20 hotels in 10 years. In 2018 to 2020 he was Chief Commercial & Development Officer at Roxa Hospitality, being in charge of all revenues of the company, with a portfolio of close to 100 million total revenues in all its destinations, Spain, Italy, Cuba and Dominican Rep. Leading a direct team of up to 25 people from the commercial team. Developing all the company's Commercial, Marketing and Promotion strategy for the different hotels and outbound markets in Europe and America for the company. In addition, he has also led the expansion strategy of the company for its hotel brands Blau Hotels, FIT Hotels, Sigillum Hotels in the strategic map of the company. From 2016 to 2018 he held the position of Development Director in the Global Development department of Melia Hotels International. He was Director of Global Expansion for the Tryp by Wyndham brand, and responsible for Global expansion in Russia and CIS, as well as responsible for all Take Over opportunities that may arise for the company. Actively seeking new projects and hotels in both city and resort areas to incorporate them into the Melia Hotels International portfolio on a leasing, management or franchise basis. Responsible for the Project from the first contact with the property, until its signature with all the processes that affect all areas. Being responsible for the preparation of the future profit and loss account of the project, adaptation costs, creating the appropriate business case to negotiate the agreement contract completely until the incorporation of the hotel in the most advantageous conditions for both the property and Melia Hotels International. In this phase, he was directly responsible for the MHI and Wyndham Hotel Group relationship for the Tryp Hotels brand, participating in a multidisciplinary work team for the re-branding of Tryp by Wyndham with new attributes to bring value to its owners beyond the ADR. As a project in search of high-value services and spaces within an asset to increase its profitability. From 2011 to 2016, he held the position of Senior Key Account Manager in the Global Leisure Sales Department of Melia Hotels International. He was head of the Central European, Russian and Eastern European markets for the marketing (Contract Negotiation / Yield / Marketing Plan Development / B2B and B2C Presentations) of all Melia Hotels Int. holiday hotels worldwide with a revenue portfolio of 66,5 Million Euros globally. Being also responsible for the entire GLobal Leisure Sales Department, for the Budget / Planning / Execution of all Co-Marketing with Key Accounts across Europe to promote all our holiday hotels worldwide with an Annual Marketing Budget of 2,4 Million Euros in Actions. Having direct responsibility for a team of 7 people. Specialising in Offline to Online marketing across Central Europe, Eastern Europe and Russia. From 2008 to 2011, he held the position of Key Account Manager in the Global Leisure Sales Dept. of Meliá Hotels International (formerly Sol Melia Hotels & Resorts). He was responsible for the Commercialization with Contract Negotiation/Yield/Comarketing of Sol Melia's Vacation Hotels worldwide, with the Key Accounts in Central Europe. Changed position from 01/01/08 to 01/12/08, to Sales & Promotion Manager in the Global Leisure Sales Dept. of Sol Meliá Hotels. Managing and being responsible for the Comarketing with the Major Central European TT.OO's, Organizing fairs, making presentations, RoadShows and Sales Blitz, promoting all Sol Meliá Hotels in Central Europe. Worked from 01/09/06 to 31/12/07, as a promotion and sales executive in the Promotions Department of Sol Meliá Hotels. Representing the Corporate and Organizing fairs, making presentations, RoadShows for TT.OO and Sales Blitz, promoting the 350 Sol Meliá Hotels all over Europe. She has worked in 2006, as assistant manager of the Croissanterie Mallorca group. Supervising the daily operations, sales, purchases, personnel, brand image, as well as the quality plan and appcc of 18 croissanteries with 92 people directly under my responsibility. Made the manual of processes and procedures to Franchise the company and implementing areas of attractiveness to increase revenue in the premises. Registered the company in the franchise network and obtained 2 new franchises for expansion. Worked between 2004 and 2005 as a senior consultant assistant to management, for Blaunia Systems that develops a hotel management program called Blaunia.hotel and where I have performed consulting tasks to managers and hotel owners as well as training, implementation and commercial demos of the program. Worked between 2002 and 2004 as a senior web content consultant for the German web security software company Web Washer (Siemens Group) in the online marketing and product quality department in Paderborn (Germany) for the Latin American and Southern European market.

Founder and CEO of Grupo Domina, a tax and corporate consulting firm in Mexico. Expert in the constitution of companies and corporate structures according to the business and adviser in the fulfillment of its legal and fiscal obligations. He has participated and implemented various real estate purchase and sale strategies for tax optimization. Adviser on the purchase and sale of businesses in progress, mergers, spin-offs and liquidation of mercantile companies. He is a consultant on labor and social security matters, a specialist in remuneration schemes for employees and executives. Certified Public Accountant by the Mexican Institute of Public Accountants (IMCP), he has a Master's Degree in Taxes and Fiscal Law from the Instituto de Especialización para Ejecutivos S.C. and currently studying a Master in Business & Technology (MBT) at Collective Academy. He has held positions as president of the National Association of Fiscal Specialists (ANEFAC) and President of the Fiscal Commission of the Cancun College of Public Accountants. He is also a member of the Mexican Institute of Public Accountants (IMCP). He is a speaker and instructor on tax matters at various academic and professional institutions in Mexico. In addition, he is an investor and entrepreneur of Sociedad Financiera Target Capital SAPI de CV SOFOM ENR, and of Inmobiliaria Pes Capital SA de CV, dedicated to the purchase, sale, and leasing of own and third-party real estate, both in southeastern Mexico. . José Luis Castro is currently a strategic ally of Mindhead and participates in the linking of businesses in Mexico. Merida offices: Calle 24 Number 388 between 35, Colonia Nueva Aleman, CP 97146, Merida, Yucatan Mexico. Telephone (52) 999 9288696

With a degree in business administration, his career was mainly focused on the financial management of the hospitality industry. He has worked in companies such as Roc Hotels and the renowned RIU, where he developed tasks in the operational area, as well as in other companies in the hotel and restaurant sector, such as Menu. His knowledge includes the preparation of budgets, the analysis of investments and reports of an economic nature, as well as direct negotiations with banks in order to obtain financing of all kinds. In addition, he has worked as a teacher for various training centers such as ESMA and ESERP.

He has a degree in Economics from the Complutense University of Madrid, with different postgraduate courses at the School of Economics of the College of Economists of Madrid and the University of Alcalá de Henares. He began his career in multinational and multicultural environments as CFO of the companies that the ED & F Man group owned in Spain, Italy and the Caribbean. He lived in Italy, Spain and Cuba developing relationships at the highest level, both in investee companies and in institutional relationships. During this stage, he went through the group's industrial assets department in due diligence processes for the acquisition of industrial assets in Portugal and America and reorganization and merger processes of the different entities of the ED&F Man group in Spain, seeking synergies and cost reduction. He was a member of Management Committees and Boards of Directors of different investee companies in the sugar, agri-food and agro-industrial sectors. He knows the mechanics of soft commodity futures markets in London, New York and Chicago and the EU's Common Agricultural Policy. He has a high degree of interest and knowledge in digitization processes, risk control and innovation. He ultimately decided to put all this experience into Mindhead's strategic consulting project.

Senior Technician in Administration and Finance, her career has been mainly oriented to accounting management and other administrative processes in various sectors. She started as an Administrative Assistant in the construction sector, rising to Administrative Technician in the automotive sector as head of the Treasury department of the company Motor Nórdico Balear, official Volvo dealer. After this stage, she became part of the Administration and Accounting department at Illa d'Or S.A. Consequently, she held the position of head of the administration department in a company in the holiday tourism sector. In this last stage she is an important part of the strategic consulting project in Mindhead in tasks of Office Manager, Administration & Accounting Department.

Antonio Ribot has extensive experience in the Education Sector. He started teaching in 1982, with more than 25 years of experience, being the General Director and representative of the ownership of 6 Education Centres, belonging to the Bishopric of Mallorca. Expert in management and senior management of educational centres, he has successfully managed, adapting in each of the educational centres under his responsibility, the changes in the times and in society that have been necessary, assuming responsibility for more than 4,400 students and 300 teachers, in all stages, from Infant to Baccalaureate and Training Cycles, being also its growth in number of classrooms between 175% and 200%. He stands out in the management and senior management of educational centres, all of them obtaining ISO 9.001:2000 Quality Certifications and three of them with the European Quality Certification FQM. At the same time, Antonio Ribot has been co-founder and co-director of the Almudaina Study Centre, an innovative reference model specialising in effective help for the academic improvement of students, with results worthy of mention due to its success rates of close to 80%. Antonio Ribot has also been an advisor for eight years to the Municipal Nursery Board of Palma City Council, a member for 23 years of the Balearic Education Board "Educación y Gestión, Escuela Católica", a member of the CAEB Board for eight years, nine years in the Chamber of Commerce, four of them in its executive committee. One of his great professional qualities is economic control and obtaining results, being a specialist in taking on and converting educational centres with serious economic problems and with large cash deficits, refloating them and making them solvent, with the capacity for growth, increasing in some cases the turnover of the educational centres by 400%. Among various awards, we highlight his candidacy in 2017 for the "Best Entrepreneur of the Year" Award organised by the Caeb and European Citizen of the Year 2018, organised by the European Citizens of the Balearic Islands. Antonio Ribot has joined Mindhead as an associate, which allows the professional firm to continue to combine talent and experience in a new niche activity such as education.

Degree in Business Administration and Management, with several postgraduate degrees in General Management at IE Business School and Management of NGO’s  from ESADE.  Her career has been focused on the outsourcing and public tendering sector, she has extensive experience in handling and managing tendering services at national, regional and local levels. Ana has lived in Asia for many years, where she has gained a lot of experience in international environments and  has developed important entrepreneurial skills in uncertain and technologically advanced environments, through her own experience as an entrepreneur in Asia and Europe. She specializes in  the elaboration and management of European projects, supporting freelancers and SMEs in identifying business opportunities, preparing projects and procedures before the public administration for the receipt of Next Generation Funds.

He developed his professional career in business transformation (marketing, sales and technology); working especially during these 12 years for medium-sized companies in Europe and the United States. Passionate about technology and people, he works to be able to combine the interaction between both. He has participated in incredible projects during his experience. Projects such as the merger of First Choice with TUI Travel, the Adagreed project with funds from Telefónica or the launch of the Valencian Community's innovation portal. He has worked as a Partner of Devmunity, Spain, offering small and medium-sized companies the techniques and tools used by large companies to GROW their businesses. Also in business development at Hypermix, USA, a company specializing in 360o marketing. Among the clients, Google Utah, Solarcity or Adobe stand out. He was Product Director at Hofmann, the well-known digital albums, modernizing its desktop-online editor and launching the mobile application aimed at fast consumption. He was in the Strategy and growth of TUI Travel PLC England, in the creation of the tourism-experience project. His training is extensive, from courses in Radical Innovation at MIT Massachusetts, project management at MBA, EUDE Business School, Bachelor of Advertising and Public Relations at CEU to BS in Mathematics at UIB. In addition, he holds numerous awards such as ENISA (September 2016), 3rd prize Pan-European Program of the European Union or finalist in the 1st edition of the AdVenture Education EACA, European Union.