Developing a professional career in digital marketing and communication in both Spain and the United Kingdom, he held management and direction positions in companies such as Barceló or Tech Data, and in agencies like Reidmark or IQBlade. As campaign director for the latter, he worked with NetApp, Google, Cisco and Microsoft developing communication campaigns and strategies focused on the introduction of services in the United Kingdom and the EU.

He studied Media, Advertising, Public Relations and Marketing at the Complutense and Francisco de Vitoria universities in Madrid at a degree, master’s and postgraduate levels.

Having a special relationship with education, he has been involved in teaching roles participating in research conferences and publishing with McGraw-Hill.

Passionate about the intersection between technology and communication, he has extensive experience in digital optimisation, branding, e-commerce, traditional media, SEO and corporate image.