Neus Tarrés

Hotel Management Strategy and Entrepreneurial Profile

Born in Barcelona, Neus Tarrés holds a diploma and a postgraduate degree in Hotel Management, which laid the foundation for her distinguished professional career in the Caribbean and Spain.

With over 25 years of experience in the hospitality industry, she has held key roles in areas such as investment fund management, asset repositioning, branding, marketing, distribution, technology, and strategic corporate leadership. Additionally, Neus has a strong entrepreneurial profile, evidenced by her ability to lead innovative projects and create sustainable value in the tourism industry.

Her professional background includes 7 years with Bahia Principe Hotels & Resorts and 15 years with Sandos Hotels & Resorts, as well as serving as an Asset Manager for investment funds. Most recently, she held the position of Chief Marketing Officer (CMO) at the hotel management company Acerca Hospitality.

In terms of academic credentials, Neus has completed a diploma and postgraduate studies in Hotel Management, a program in interior design at DSIGNO, a Senior Executive Program at IESE Business School, and specialized courses in sustainability and disruptive strategy at Harvard University.